FAE Beauty: Breaking Beauty Norms on Shark Tank India Season 4

When it comes to breaking the mold in the beauty industry, FAE Beauty is setting new standards. Featured on Shark Tank India Season 4, this bold and inclusive beauty brand has captured the hearts of both the sharks and beauty enthusiasts across the country. Let’s dive deep into FAE Beauty’s inspiring journey, product offerings, and the impact it’s making in the beauty world.

About FAE Beauty

FAE Beauty, short for Free and Equal, was founded with the vision of creating beauty products that embrace individuality, inclusivity, and authenticity. The brand’s ethos revolves around challenging conventional beauty standards and promoting self-expression. Whether it’s their unique formulations or diverse shade ranges, FAE Beauty is redefining what beauty means.

Founder: The brand was pitched on Shark Tank India Season 4 by its passionate founder. Their journey and dedication to inclusivity have been nothing short of inspiring. (Read more about the founder’s pitch on Indian Express.)

FAE Beauty’s Product Line

FAE Beauty’s products are designed to cater to every skin tone, type, and preference. Some of their bestsellers include:

Buildable Matte Lipsticks: Known for their long-lasting formulas and wide range of shades.
Glow Enhancers: Lightweight and perfect for a natural, radiant look.
Multi-Purpose Makeup: Products that can double as blush, eyeshadow, and more.

Explore their full range of products on their official website.

Sales Growth Over the Years

FAE Beauty’s financial journey showcases its remarkable growth:

FY 2020-21: Sales of ₹30 lakhs, with a loss of ₹80 lakhs.
FY 2021-22: Sales of ₹70 lakhs, with a loss of ₹1.5 crores.
FY 2022-23: Sales of ₹3.3 crores, with a loss of ₹2.5 crores.
FY 2023-24: Sales of ₹7 crores, with a loss of ₹80 lakhs.
FY 2024-25 (Till October): Sales of ₹10 crores, turning a profit of ₹1.25 crores.

This upward trajectory highlights FAE Beauty’s resilience and potential to dominate the beauty market.

The Shark Tank India Pitch

During their pitch, FAE Beauty emphasized their commitment to inclusivity and sustainability. Their focus on clean ingredients and cruelty-free products struck a chord with the sharks, particularly Anupam Mittal, who appreciated their innovative approach and market potential.

What Sets FAE Beauty Apart?

Inclusivity: A brand that celebrates all skin tones and types.
Clean Beauty: Free from harmful chemicals and dedicated to sustainability.
Innovative Marketing: Leveraging bold campaigns that challenge societal norms.

FAE Beauty’s Social Media Presence

FAE Beauty is not just a beauty brand; it’s a movement. Their social media platforms are filled with empowering content that resonates with millennials and Gen Z:

Instagram: @faebeautyofficial
LinkedIn: FAE Beauty on LinkedIn

Follow them for updates, beauty tips, and more.

What’s Next for FAE Beauty?

FAE Beauty’s appearance on Shark Tank India Season 4 is just the beginning. With the backing of experienced investors and an ever-growing loyal customer base, the brand is poised for exponential growth. From expanding their product line to reaching new markets, FAE Beauty is on a mission to revolutionize the beauty industry.

Conclusion

FAE Beauty’s journey is a testament to the power of inclusivity, innovation, and authenticity. As they continue to break barriers in the beauty space, FAE Beauty is undoubtedly a brand to watch. If you’re ready to embrace beauty without boundaries, check out their products today!

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WeLabel got 25Lakh+ B2B orders from lead generation and a premium Website

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