
Driving 220% Sales Growth for The Coco Love
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About The Brand:
The Coco Love, India’s first luxury aphrodisiac chocolate brand, blends indulgence with wellness. With unique ingredients like Ashwagandha, Saffron, and Shilajit, the brand aims to elevate intimacy and connection among its customers.
Challenge:
Before partnering with GeoWeb, The Coco Love faced:
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A lower-than-expected Average Order Value (AOV) of ₹700.
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Limited reach and engagement in a competitive market.
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A need for a high-performing e-commerce platform to showcase the brand’s premium appeal and drive sales growth.
Our Approach
Understanding The Brand’s Vision:
GeoWeb collaborated closely with The Coco Love team to identify pain points and areas for improvement. The goal was to enhance the brand's online presence, create a high-converting website, and implement data-driven marketing strategies.
Building the Solution:
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Website Overhaul:
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Designed a luxurious, user-friendly e-commerce store that reflected the premium positioning of the brand.
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Optimized product pages with compelling descriptions, high-quality visuals, and trust-building elements like reviews and testimonials.
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Integrated advanced features like a seamless checkout process and personalized upsell suggestions to boost AOV.
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Performance Marketing:
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Launched targeted campaigns on Meta and Google to drive high-quality traffic.
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Retargeted visitors who interacted with the website to convert them into customers.
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Highlighted premium bundles and offers to encourage larger purchases.
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SEO and Content Marketing:
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Optimized the website for search engines to improve organic traffic.
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Published engaging blogs and content to educate customers about aphrodisiac chocolates and their benefits.
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Results
1. Increase in Average Order Value (AOV):
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AOV jumped from ₹700 to ₹1,200, a 71% increase, driven by upselling strategies and improved customer trust.
2. Sales Growth:
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Overall sales increased by 220%, with consistent growth in both online traffic and conversions.
3. Improved Customer Engagement:
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The revamped website kept visitors engaged longer, resulting in higher trust and a lower bounce rate.
4. Brand Positioning:
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The Coco Love established itself as a premium brand, able to command higher pricing due to its improved online presence and targeted campaigns.
Key Takeaways
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A luxury e-commerce website creates trust and enhances the customer experience, leading to higher order values.
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Performance marketing and SEO work hand-in-hand to drive consistent, scalable sales growth.
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Data-driven strategies ensure measurable results, such as increased AOV and conversion rates.