
Revamping Mulya’s Website to Attract Big Deals and B2B Clients
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About The Brand:
Mulya is a premium brand specializing in artisanal and handcrafted textiles. Known for its rich heritage and impeccable quality, Mulya serves both B2C and B2B markets, catering to designers and luxury brands looking for unique, high-quality fabrics.
Challenge:
Before partnering with GeoWeb, Mulya faced:
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A website that didn’t reflect the premium nature of the brand.
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Difficulty in showcasing their unique selling points (USPs) and brand story effectively.
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Limited traction in B2B markets, with missed opportunities to attract high-value clients like designer brands.
Our Approach
Understanding Mulya’s Needs:
GeoWeb worked closely with Mulya to identify areas of improvement. The goal was to revamp their website to reflect their premium brand identity, improve conversion rates, and attract high-value B2B clients.
Building the Solution:
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Website Revamp:
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Designed a modern, premium-look website that showcased Mulya’s artisanal expertise and heritage.
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Created dedicated sections to highlight the brand’s USP, story, and craftsmanship.
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Improved user navigation for seamless browsing and discovery of collections.
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Conversion Rate Optimization (CRO):
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Optimized the product pages with detailed descriptions, high-resolution images, and easy-to-use filters.
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Enhanced the checkout process for a smooth and hassle-free shopping experience.
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Introduced lead generation forms to capture inquiries from potential B2B clients.
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Storytelling and Brand Positioning:
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Emphasized the brand’s story and values through visually appealing content and dedicated sections.
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Incorporated customer testimonials and collaborations to build trust and credibility.
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Results
1. Increased B2B Orders:
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Mulya secured significant B2B deals with top designer brands and luxury clients, thanks to the revamped website showcasing their premium value.
2. Improved Conversion Rates:
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Conversion rates saw a noticeable improvement, with more visitors engaging and purchasing directly from the website.
3. Enhanced Brand Perception:
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The premium look and storytelling positioned Mulya as a luxury textile brand, attracting high-value clients.
4. Streamlined User Experience:
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Visitors spent more time exploring the website, leading to increased inquiries and sales.
Key Takeaways
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A professionally designed website can dramatically improve how a brand is perceived in both B2C and B2B markets.
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Showcasing a brand’s USP and story effectively builds trust and credibility, attracting high-value clients.
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CRO enhancements ensure a seamless user experience, resulting in better engagement and higher sales.