Scaling GHPC to ₹20 Lakhs+ Monthly Website Revenue

Scaling GHPC to ₹20 Lakhs+ Monthly Website Revenue

About The Brand:
GHPC is a leading men’s fashion brand that initially gained traction as a marketplace seller on Flipkart and Amazon. Known for its stylish yet affordable apparel, GHPC sought to expand its online presence by building a direct-to-consumer (D2C) e-commerce channel.

Challenge:
Before partnering with GeoWeb, GHPC faced:

  • Heavy reliance on marketplaces with limited brand identity.

  • A website that didn’t reflect its potential or optimize customer journeys.

  • Low Average Order Value (AOV) and missed opportunities for cross-selling and upselling.


Our Approach

Understanding GHPC’s Needs:
GeoWeb worked with GHPC to redefine its online presence by transforming it into a scalable and customer-focused brand. The goal was to build a high-converting website, establish a strong brand identity, and drive significant revenue growth through improved CRO and strategic content.

Building the Solution:

  1. Brand Revamp:

    • Redesigned GHPC’s website to reflect a cohesive and professional brand image.

    • Incorporated a modern layout and clean design to appeal to the target audience.

    • Developed brand messaging that resonated with customers, highlighting quality and affordability.

  2. Conversion Rate Optimization (CRO):

    • Implemented advanced cross-selling and upselling features across product pages and checkout.

    • Streamlined navigation to reduce drop-offs and improve the shopping experience.

    • Optimized product pages with compelling content, clear CTAs, and high-quality visuals.

  3. Performance Marketing:

    • Ran targeted campaigns on Meta and Google to drive high-quality traffic to the website.

    • Focused on retargeting campaigns to convert visitors into loyal customers.

    • Highlighted exclusive offers and collections to boost sales during peak seasons.

  4. Content Strategy:

    • Created engaging content to showcase products and educate customers on styling and trends.

    • Optimized website blogs and descriptions with SEO-friendly keywords to attract organic traffic.


Results

1. Revenue Growth:

  • GHPC’s website now generates over ₹20 Lakhs in monthly revenue, marking a significant shift from marketplace dependence to D2C success.

2. Increased Average Order Value (AOV):

  • AOV doubled through effective cross-selling and upselling strategies.

3. Improved Brand Identity:

  • GHPC is now recognized as a standalone, customer-centric fashion brand, increasing customer loyalty and repeat purchases.

4. Enhanced Customer Engagement:

  • Optimized user experience led to longer time spent on the website and higher conversions.


Key Takeaways

  • A cohesive brand identity and optimized customer journey are essential for scaling D2C brands.

  • CRO strategies like cross-selling and upselling can significantly increase AOV.

  • Diversifying from marketplaces to an owned website ensures sustainable growth and direct customer relationships.


 

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We Scale brands with campaigns on platforms like Meta and Google

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We create Stunning & high-converting websites tailored to you

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We Scale brands with campaigns on platforms like Meta and Google

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We create Stunning & high-converting websites tailored to you

5

We Scale brands with campaigns on platforms like Meta and Google

5

We create Stunning & high-converting websites tailored to you

5

We Scale brands with campaigns on platforms like Meta and Google

5

We create Stunning & high-converting websites tailored to you

5

We Scale brands with campaigns on platforms like Meta and Google

5

We create Stunning & high-converting websites tailored to you

5

We Scale brands with campaigns on platforms like Meta and Google

5

We create Stunning & high-converting websites tailored to you

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We help you grow organically on Insta & Fb with our creative content

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We boost your search rankings and organic traffic with SEO strategies

5

We help you grow organically on Insta & Fb with our creative content

5

We boost your search rankings and organic traffic with SEO strategies

5

We help you grow organically on Insta & Fb with our creative content

5

We boost your search rankings and organic traffic with SEO strategies

5

We help you grow organically on Insta & Fb with our creative content

5

We boost your search rankings and organic traffic with SEO strategies

5

We help you grow organically on Insta & Fb with our creative content

5

We boost your search rankings and organic traffic with SEO strategies

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