
Scaling GHPC to ₹20 Lakhs+ Monthly Website Revenue
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About The Brand:
GHPC is a leading men’s fashion brand that initially gained traction as a marketplace seller on Flipkart and Amazon. Known for its stylish yet affordable apparel, GHPC sought to expand its online presence by building a direct-to-consumer (D2C) e-commerce channel.
Challenge:
Before partnering with GeoWeb, GHPC faced:
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Heavy reliance on marketplaces with limited brand identity.
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A website that didn’t reflect its potential or optimize customer journeys.
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Low Average Order Value (AOV) and missed opportunities for cross-selling and upselling.
Our Approach
Understanding GHPC’s Needs:
GeoWeb worked with GHPC to redefine its online presence by transforming it into a scalable and customer-focused brand. The goal was to build a high-converting website, establish a strong brand identity, and drive significant revenue growth through improved CRO and strategic content.
Building the Solution:
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Brand Revamp:
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Redesigned GHPC’s website to reflect a cohesive and professional brand image.
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Incorporated a modern layout and clean design to appeal to the target audience.
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Developed brand messaging that resonated with customers, highlighting quality and affordability.
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Conversion Rate Optimization (CRO):
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Implemented advanced cross-selling and upselling features across product pages and checkout.
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Streamlined navigation to reduce drop-offs and improve the shopping experience.
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Optimized product pages with compelling content, clear CTAs, and high-quality visuals.
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Performance Marketing:
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Ran targeted campaigns on Meta and Google to drive high-quality traffic to the website.
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Focused on retargeting campaigns to convert visitors into loyal customers.
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Highlighted exclusive offers and collections to boost sales during peak seasons.
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Content Strategy:
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Created engaging content to showcase products and educate customers on styling and trends.
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Optimized website blogs and descriptions with SEO-friendly keywords to attract organic traffic.
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Results
1. Revenue Growth:
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GHPC’s website now generates over ₹20 Lakhs in monthly revenue, marking a significant shift from marketplace dependence to D2C success.
2. Increased Average Order Value (AOV):
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AOV doubled through effective cross-selling and upselling strategies.
3. Improved Brand Identity:
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GHPC is now recognized as a standalone, customer-centric fashion brand, increasing customer loyalty and repeat purchases.
4. Enhanced Customer Engagement:
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Optimized user experience led to longer time spent on the website and higher conversions.
Key Takeaways
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A cohesive brand identity and optimized customer journey are essential for scaling D2C brands.
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CRO strategies like cross-selling and upselling can significantly increase AOV.
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Diversifying from marketplaces to an owned website ensures sustainable growth and direct customer relationships.